Utrecht: laat je horen (award winning)

Utrecht: Laat je horen (Utrecht, shout out) is a 25 second during commercial to promote the local elections. The target group is young people aged 18 – 25 in the city of Utrecht. The commercial was displayed at several narrow cast systems, cinema and local television.

This short video won the jury prize in short film competition Utrecht: mijn stad, mijn stem . “The video builds up to a climax and grabs the viewer all the way,” according to the jury report. And: “The concept of this video could be used in other cities as well.”